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The meaning of Omakase, exported. It was a casual conversation with a close foodie friend, who happened to be forcing me to eat conveyor-belt sushi at a Japanese chain restaurant, a place for mass-produced sushi. Somehow, our conversation landed on the global craze for omakase dining experiences. I arrogantly remarked, “Omakase? It’s available everywhere. I just had omakase yesterday at some small local joint packed with salarymen.” “Ughhh. My omakase is not your omakase.” In

The global matcha boom is fueling a shortage in Japan. Learn how overconsumption is disrupting Japanese green tea culture—and what we can do about it.