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consumption & social impact

Japan's precious ancient intelligence and cultural history warmly welcomes your curiosity. Ever wonder how have your desire to visit and experience Japan impact this beautiful country?  


When businesses capitalize on the popularity of Tokyo and Kyoto for the past decade, they also bring negative impact to these tourist-swamped hotspots: local businesses being squeezed out by tourist-focused commerce, irresponsible real estate developments, property inflation caused by the tourist-guesthouse rush, residential community's disturbances, pollutions... to name a few.  "Kanko kogai" (tourism pollution) has become a hot topic in recent years.  Become an informed Culture Consumer and make smart decisions that drive positive impact.


A serendipitous visit to the remote Koishiwara in November 2017, a small village recovering from a massive flood, inspired the establishment of TAKETOMBO, a travel curation consultation and design incubator, aiming to introduce the wonders of lesser-known craft towns and artisans to the global creative community.  Japan's craft culture stretches far beyond what you see in Tokyo and Kyoto. 

Since then, TAKETOMBO travels throughout Japan exploring the many forgotten towns and deep-diving into various traditional craft culture.  These journeys have led to connections with many artisans, old and young, relentlessly working towards a common goal:  to sustain the humble legacy and pave new future for Japanese crafts. 


To further tells genuine stories and provide access to artisans' work, GOENNE has been established.  A pop-up channel that provides our readers the opportunity to own a piece of the story.  The dedication to sustain family heritage, the pride in utilitarian craftsmanship, and embracing what nature endows - these become the basis of curation for Goenne. 


We are not selling branded Japanese lifestyle goods.  We do not provide stylized and romanticized images of Japanese artisans.  We are not merchandizers that comb through catalogs and place orders.  We spend time to explore, learn and experience crafts and artisanal goods at the makers' heritage ateliers.  We build long-term partnership with small-town artisans.  We take time to hear and deep-dive into each location's challenge and build unique propositions.  We tell genuine stories of artisanship and the hands behind the craft with honesty and sincerity.  We maintain real human relationships with all the artisans, and our communication goes beyond merchandizing. 

Our journey continues.  We hope to build special connection between the Makers and enthusiastic Users through the special objects we found.  Commodities that carry heart and soul.


Serendipity will lead the way. 


Many have asked how the name GOENNE came about. 

GO ご  EN 縁 These two characters combined to become a common Japanese phrase when people remark on how happenings are destined to occurred, whether its arriving to a special place, meeting very expected people, or things just happen to fall into the right places.  It is also often used to refer to creating personal and special connections to objects, people or the divine (when in a temple or shrine).  

Almost all of our encounters with artisans and unique craft towns happened through serendipity.  It is the happenstance and local warm hospitality that build the connection and led to the creation of various stories. 

Hence we named this hub GO-ENNE.