While you see and hear common themes and messages from companies marketing Japanese lifestyle goods, we focus in discovering and telling stories of small family heritage businesses on the ground.  One town at a time, one craft family at a time. We maintain close relationship, to truly hear and understand the industry and town challenges, and invest time in brainstorming and finding solutions.  Even when there is a common social challenge of "lacking young apprentice, Japan's aging and declining population etc..., each family's and each town's challenge is unique. Therefore, you will see us instigating activities and initiatives beyond marketing and selling products, unlike most companies.  You are seeing humble, authentic, unedited, real-life imagery from us, without the fancy packaging and stylized branding and imagery. 

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•  We are not seller of branded Japanese lifestyle goods.   

• We are not buyers who comb through internet catalogs and trade shows to find products and place orders.  

• We do not romanticize stories of Japanese artisans through packaging and imageries. It is not about creating eye-candy to prompt sales.

• We build human partnership with small-town artisans, and tell genuine stories of the hands behind the craft with honesty and sincerity. 

• MOST IMPORTANTLY, We take time to hear and deep-dive into each craft's regional challenge and build unique propositions to help craft families.  We maintain real human relationships with all the artisans, and our work goes beyond merchandizing. 

• AUTHENTICITY is what we presented. Your support and participation is real and impactful. 

Dedication to sustain family heritage and utilitarian craftsmanship, and embracing what nature endows - these become the basis of curation for Goenne. Our journey continues.  We hope to build special connections between the Makers and enthusiastic Users through the special objects we found.  Commodities that carry heart and soul, which gives meaning to users in their chosen lifestyle.