The concept of “MOTTAINAI” was embraced in Japan since Edo period (17th century). It acknowledges resources are finite and nothing should be wasted. The lifespan of any functional object should be maximized.
It was a time when things, made with natural material, were expected to be used and repaired until they reached the end of their life. In the example of kimono, if no longer mendable, would be cut up and used as cleaning rags. When rags were to be disposed, they would be burnt where the ashes would be retained and used for other purposes such as ceramic glaze and fertilizer. Ash-collecting and ash-vending used to be a prominent industry in Edo period. This is call Mo-Ta-I-Nai in Japan, "What a Waste!" Let's revisit this Japanese ancient intelligence, the forgotten normal.
Unlike mass-produced unsustainable merchandize, artisanal objects made of natural material, are well-crafted and durable. We believe the more used the object is, the more "soulful" it becomes.
REDUCE. REPAIR. RECYCLE. REUSE
Renew your appreciation for hand-crafted goods. Please join the movement of "Mottainai".
Presenting here are soulful objects and vintage curios we acquired from our travels to different towns throughout Japan. As this collection accumulates, please come visit any time to find your object of affinity. Bookmark us!
Join the MOTTAINAI movement. Start a new chapter, extend the lifecycle and build new stories for these objects. Serendipity will lead the way.